Do you currently monitor your Google Reviews? Do you ask patients to leave a review? What is a Google Review?
Google Reviews give patients the ability to look through a digital window at your practice. 63% of consumers are likely to check your Google Reviews before visiting. It is essential to have an online presence.
Having this set up correctly will help your practice establish trust before and provide the patient with confidence, familiarity, and comfort.
The vital first steps to take are:
- Verify your Business Profile
- Remind customers to leave reviews
- Reply to reviews to build customer trust
1. Verify your Business Profile
The first step is to go to Google Maps and determine if a profile exists for your practice by entering it in the search bar. From here you’ll either need to ADD your practice or CLAIM the listing. Google will walk you through the steps for each.
2. Remind patients to leave a review
The best time to ask for a review is as patients are leaving the office. This can be done by providing them a tablet with the review page open at check out. Or a sign at the front desk including a QR code they can scan directly from their mobile phone.
An alternate option would be to send a personalized follow-up email asking for a review that day or the next day with a direct link to your review page.
3. Reply to all reviews.
Whether favorable or “constructive”, all reviews should be acknowledged. Replying to favorable reviews demonstrates gratitude. Coming up with a strategic plan for constructive reviews is where you can show patients and prospective patients how you handle situations when things aren’t perfect. This gives them a sense of security that if something doesn’t go as planned, you will be willing to work with them and come to a resolution.